People seem pretty sick of the idea of “Gamification” of things. But here’s the rub: a lot of jobs need to be more fun. And can be made more fun. And technology can have a strong hand in doing that.
One of the best pieces of advice a boss of mine ever received, he said, was that “people like getting points.” Even if the points don’t culminate in anything, just having the most points on a forum board or in an app is a great feeling for people.
Ambition (for example) focuses specifically on gamifying the performance of sales teams. Its software provides customers with a dashboard full of real-time metrics, such as calls made or leads generated or emails opened.
Through Ambition dashboards, employees (and of course, their managers) can track performance in relation to individual and team goals on their computers and mobile devices. The software syncs with a company’s CRM technology, as well as phone systems and spreadsheets and any other tools an organization might use. The cost is between $20 and $30 per employee per month.
Using whatever metrics a client wants to track, the software creates an Ambition Score, which is an aggregate of all the metrics. A score of 100 means an employee or team has reached every benchmark for a given time period.
My company is currently working on creating a way to gamify a frankly otherwise quite boring piece of learning, specifically for employees only.
Many kids enjoy cleaning up their toys if you make it a race.
What are some surprising ways you’ve seen fun and play incorporated into an otherwise boring task? Leave it in the comments below.