I love this idea of essentially creating exercise Easter eggs for people around the city. It makes people think of their surroundings in totally new, possibly more sporty ways.
The UK government is backing a new fitness initiative that includes putting calorie-counting labels on staircases so people can keep track of how many calories they burn while taking the stairs.
The project, which was developed by StepJockey, includes an app and a website to help people count the calories burned when taking the stairs. The project is backed by London Mayor Boris Johnson, the Department of Health, and NHS London.
The initiative was inspired by food labels that inform people of the calories they are consuming. According to their website, the initiative is “about the other side of the equation,” which entails labeling the physical world to promote fitness and weight loss.
People can “rate” unlabeled staircases by sending enough information for StepJockey to calculate how many calories would be burned when using it. The details can then be printed on a poster that they can put up near the staircases.
I love the concept of interacting with the real world and have crowd sourced information. Plus it’s fun to see spots pop up and know you’re part of the "in crowd," plus some friendly peer pressure to get active.
Mental Flowers 