We have all experience an “aha!” moment, but how often is that moment at work? People with “creative” jobs talk all the time about the struggle to create on a deadline or within parameters (I’m currently procrastinating on another writing assignment by working on this blog post).
The book explores where innovative thoughts originate and explains how some companies are now working to create environments where they’re more likely to occur.
“Moments of insight are a very-well studied psychological phenomenon with two defining features,” Lehrer tells Fresh Air‘s Dave Davies. “The answer comes out of the blue – when we least expect it. … [And] as soon as the answer arrives we know this is the answer we’ve been looking for. … The answer comes attached with a feeling of certainty, it feels like a revelation. These are the two defining features of a moment of insight, and they do seem to play a big role in creativity.”
Scientists have determined that people in a relaxed state and a good mood are far more likely to develop innovative or creative thoughts. And companies are now taking advantage of this fact. Lehrer points to 3M, which started out making packaging tape and has now expanded into other sectors including electronics and pharmaceutical delivery.
Companies like 3M and Google encourage their employees to take time to be creative and work on other side projects. What else works? Read the rest of the article on NPR, and the book.
- Creativity: Jonah Lehrer and NPR All things Considered (iamdustycole.wordpress.com)
- Creativitor/Innovator Jonah Lehrer on ‘Fresh Air’ (iamdustycole.wordpress.com)
- Jonah Lehrer Writes New Book on Creativity (imaginationnow.wordpress.com)
- The Neuroscience of Creativity: Why Daydreaming Matters (openforum.com)
- How to be Creative – WSJ (anamericanpointofview.wordpress.com)
- How to Get Your Creative Juices Flowing (openforum.com)