Cadbury’s Virtual Easter Hunt Lets You Hide Eggs on Google Maps

A fun way to keep people connected and get people outside:

Easter egg hunts are pretty much confined to people’s backyards this year—but Cadbury has created a lockdown solution for those who want to go further afield.

The Mondelez-owned chocolate brand, with the help of agency VCCP, has created a virtual Easter egg hunt using Google Maps.

Consumers can “hide” an egg anywhere on a map and then send a clue to loved ones to help them find it via email, link or WhatsApp. It is also offering people the chance to buy and send a real egg as a reward, when the virtual one is found.

The “Cadbury Worldwide Hide” experience aims to “connect people across the U.K. through the power of generosity,” the brand said.