Tech companies like gamifying civic problems—but they often reward the wrong things
Very nice editorial by Alissa Walker about the dangers of gamification and making sure you’re rewarding the right stuff, whether it’s for urban design, medicine, or school.
She also offers some possible solutions that tech developers could put into practice.
I agree with her in that I think technology companies that are dealing with public data – mapping, restaurant hours, parks and beaches – have at least some responsibility to optimize those spaces rather than optimize for themselves and their company’s goals and bottom line. It doesn’t have to be an either/or, there are ways that all parties can win.