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Play-Based KickStarter: Denver’s Immersive Street Arcade by OhHeckYeah

A long exposure photograph (2.5 seconds) of th...
Taking the arcade experience outdoors. (Photo credit: Wikipedia)

Coming soon(ish) to a street near you (if you live in Colorado):

OHY will transform a Downtown Denver street into an interactive arcade using LED screens, projections, custom games and street art.

BRINGING PLAY BACK TO THE STREET: Get ready! This summer – June & July, 2014 – Champa Street in Denver, from 14th Street to the 16th Street Mall, will be transformed into a street arcade like you’ve never seen. This isn’t your father’s old-school arcade. Powered through a combination of the Denver Theatre District’s LED screens, building projections, street art, social media and a website, this immersive arcade is going to be a gaming experience for all!

ON THE WEB: The public will be able to interact with video game characters through personalized Twitter profiles powered by local improv comedians from Bovine Metropolis.

ON THE STREET: Once you’re on Champa Street, you’ll feel it – the pulse of the arcade bringing downtown to life. To play at the arcade is to be immersed in each game. The entire two city blocks will be full of street art and custom structures that will transport players to a modern game world. The enormity and excitement is going to blow people away.

GAMES: Built by the Denver-based, award-winning creative team of Legwork Studio and Mode Set, the games will allow players to use a smart phone and their body as controllers while playing on the huge Denver Theater District LED screens, as well as projections on buildings. Microsoft Kinect devices will be utilized so participants feel like they’ve jumped right into the video games.

more via OhHeckYeah: Denver’s Immersive Street Arcade by Brian Corrigan — Kickstarter.

This sounds like a really great way to get people playing together in public spaces.

(Word to the wise, if you have a play-based Kickstarter event, toy, program, or other play-related thing you are trying to get attention for, let me know about it as it is pretty much guaranteed to get some blog time.)