brain · creativity · design · neuroscience · play

Creating new designs through play, brain waves

Very cool video from B-Reel, Scandinavian furniture brand Varier and Oslo agency DIST Creative, on a project that involved creating fabric designs based on brain waves, specifically the brain waves of children playing and exploring:

Design based on kids' brainwaves.

Using some of the findings from its Mind Scalextricsexperiment, B-Reel used a headset to measure the brain waves of three children using Varier’s Balans chair. (The chair is designed to promote circulation and extended activity, which is claimed to leadi to better concentration and overall well-being).

It then used a custom built data visualization engine to turn the recordings into a pattern that could be printed as upholstery for the chair. As well as creating image patterns to reflect the changes in the children’s brain activities, the engine engine also used graphic presets corresponding to the children’s personal interests and took inspiration from patterns ranging from classic tapestries to pop-art and contemporary design.

Varier Furniture is featuring the project on its website as well as at international Furniture and Design Fairs.

Originally from Creativity Online, where you can also see the video.