Give a little kindness and playfulness in an otherwise stale, quiet, and sometimes depressing space, and see how far it goes!
The Piano Guys is a group of amazingly talented musicians, who are all about putting on a spectacular show and as you’ll see in this video, it was way better than any of the old timers ever expected. The group showed up at Stirling Court in St. George, Utah and surprised the residents with a truly incredible Charlie Brown medley.
As you’ll see, the senior citizens were delighted by the classic “Peanuts” tune on piano and couldn’t stop moving their feet. This video is undeniable proof that music is good for the soul. Just look at how the performance lifted their spirits!
An article from the head of Google’s Agency Strategic Planning team published in Fast Company talks about why we play on the Internet; it’s a really good dive into the need and importance for play in our lives and share that playful experience with others, and how as we move towards a more digital space we are taking that need to share play with us. It is marketing/branding focused, but the message is clear; we all need play and are making space for it, at least in our Internet lives:
We [netizens] uploaded over half a million variations of Harlem Shake to YouTube in the past few months. Google searches for Cat GIFs hit an all-time high last month. And we took 380 billion photos last year–that’s 10% of all the photos taken . . . ever. But let’s be honest–these memes are fun, but they don’t matter, right? They’re pretty much a waste of time.
As the head of Google’s Agency Strategic Planning team, it’s my job to work with brands and creative agencies to help develop their ideas in the digital space. So I had to ask: Why would we be doing so much of all this “visual play” if it really means so little to us?
To get to the bottom of these memes, we assembled a team of original thinkers–anthropologists, digital vanguards, and content creators–to dig a little deeper into this “visual web.” We also spoke to gen-Cers–the people who grew up on the web or behave as though they did–and who thrive on creation, curation, connection, and community.
The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves.
It may seem that all we’re doing is just capturing every mundane moment. But look closely. These everyday moments are shot, displayed, and juxtaposed in a way that offers us a new perspective. And then all of a sudden these everyday moments, places, and things look . . . fascinating.
As kids, that happens all the time because everything is new. Everything is unlike. And we aren’t constrained by the rules about what “goes together.” Why else was putting the Barbie in the toy car wash more fun than putting the car in the car wash?
I’ve actually seen a couple of unicycle commuters, but never a mini-bike. During the first gas price increase of recent years a couple of high school girls tried riding their horses to school, but the school wasn’t set up to stable the horses during school hours (lame!). What other fun ways have you seen people try to get to work or school?
YouTube will be broadcasting on the Web a red-glowing lunar eclipse today at 11:20 a.m. PDT that otherwise will only be visible in the skies of South America, Africa, Asia, Australia and Europe. Sorry, North America.
The lunar event will last about 100 minutes and be live-streamed in video to Google’s official YouTube channel.